Alterra Mountain Company launches its new IKON Pass to compete with Vail’s EPIC pass.

The New Standard in Passes. One Pass. 23 Destinations.

Alterra Mountain Company, the newly formed company by KSL Associates and Henry Crown Company – has finally released the name of its new 2018-19 pass product – the Ikon Pass, which will compete head to head with Vail’s EPIC pass.

The New IKON Pass was just now unveiled.
The New IKON Pass was just now unveiled.

North America’s top mountain destinations have joined together to offer skiers and riders the Ikon Pass uniting 12 destinations from Alterra Mountain Company and 11 premier destination partners.

The Ikon Pass gives skiers and riders the opportunity to access nearly 50,000 skiable acres of unique terrain across the continent, with pass privileges that range from full-unlimited access to a set number of days that vary by destination. From a week long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 23 destinations, in nine states and three Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.

A skier in Jackson Hole's terrain. Photo- ES Forrest -Alterra Mountain Company
A skier in Jackson Hole’s terrain. Photo- ES Forrest -Alterra Mountain Company

The Ikon Pass is a collaboration of seven industry leaders – Alterra Mountain Company, Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
Alterra Mountain Company’s destinations are Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain, Deer Valley Resort, and CMH Heli-Skiing & Summer Adventures.

The Snowbird tram, in another of the amazing ski areas that the IKON pass will offer- Photo by Matt Crawley - Alterra Mountain Company.
The Snowbird tram, in another of the amazing ski areas that the IKON pass will offer- Photo by Matt Crawley – Alterra Mountain Company.

Ikon Pass partner destinations are Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, and Snowbird.

“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “We’ve curated a community of iconic destinations. We believe this new pass offers tremendous opportunity and appeal to mountain enthusiasts who have a passion for outdoor adventure.”

The Ikon Pass will go on sale in the spring and additional information including access specifics by destination; price, sale date and other pass product details will be announced in the coming weeks. Please visit www.ikonpass.com

Alta is another of the resorts that the IKON pass will offer. Photo: Alterra Mountain Cmopany.
Alta is another of the resorts that the IKON pass will offer. Photo: Alterra Mountain Cmopany.

Ikon Pass by Location:
California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort
Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora Mountain Resort
Maine: Sugarloaf, Sunday River
Montana: Big Sky Resort
New Hampshire: Loon Mountain Resort
Utah: Deer Valley Resort, Alta Ski Area, Snowbird
Vermont: Stratton, Killington Resort
West Virginia: Snowshoe
Wyoming: Jackson Hole Mountain Resort
Ontario, Canada: Blue Mountain
Quebec, Canada: Tremblant
British Columbia: CMH Heli-Skiing & Summer Adventures – Access to special benefits to be announced soon

Ikon Pass by the Numbers
Destinations: 23
States: 9
Canadian Provinces: 3
Total Acres: 48,840
Vertical Drop: 70,192 ft
Trails: 2,790
Lifts: 434
Does not include totals from CMH Heli-Skiing & Summer Adventures

wwwMattpowerphotography.com January 21 2015 Aspen Mountain Powder day Tj David Darcy Connover Chase Demillner (SB)
wwwMattpowerphotography.com
January 21 2015
Aspen Mountain
Powder day
Tj David
Darcy Connover
Chase Demillner (SB)

Many of the 23 resorts included on the Ikon Pass are already part of either the M.A.X. Pass or Mountain Collective.

To keep on reading more ski news on your fingertips, keep on coming back to The-Ski-Guru

Featured image: The famous Jackson Hole Tram – Photo: Alterra Mountain Company

Advertisements

Share your comments.

This site uses Akismet to reduce spam. Learn how your comment data is processed.