Les Diablerets launched its own currency – the Isenau – for the ski resort’s survival

The Isenau lift is due to be replaced. Photo: Les Diablerets.

The mountain village of Les Diablerets has launched it’s own local currency, called the “Iserau” to help save an endangered ski area and secure the village’s future.

There is a trend in Switzerland where some complementary currencies are popping up as ways of raising funds and encouraging people to buy and think local.

The message to save the Isenau lift - this was a major campaign that united all the people in the mountain village.
The message to save the Isenau lift – this was a major campaign that united all the people in the mountain village.

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