Vail Resorts Commits to$175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season
- New capital continues Vail Resorts’ industry-leading track record of reinvestment in the guest experience having invested more than $1.2 billion over the last decade
- Guests will be able to access the mountain faster with new technology allowing those who purchased lift tickets in advance to bypass the ticket window entirely
- Investments are focused on getting resorts open sooner and with more terrain in the early season through the pursuit of snowmaking upgrades at Vail, Keystone and Beaver Creek
- Additional plans include new or upgraded lifts at Stevens Pass and Perisher, improvements in dining at Park City, Okemo and Stevens Pass, and upgraded skier services at Beaver Creek and Breckenridge as a part of the transformations
Vail Resorts, Inc. (NYSE: MTN) yesterdayannounced that the Company plans to invest approximately $175 million to $180million in the guest experience in time for the 2019-20 winter ski andsnowboard season across its network of 18 resorts. This latest investment is inaddition to approximately $150 million invested for this season, bringing theCompany’s industry-leading resort investment total to more than $1.2 billionover the last decade.
From new mobile technology enhancements that will improve direct-to-lift accessto the pursuit of snowmaking upgrades at Vail, Beaver Creek and Keystone, theCompany announced significant investments that showcase its commitment togetting skiers and snowboarders on the mountain earlier in the season andfaster. Other significant investments include exciting upgrades to lifts,dining, ski school and skier services.