I have just seen a short documentary talking about Vail ruining the skiing experience. It is something I have asked myself many times. Now the industry in the US is divided in a duopoly- carried by Vail Resorts with its Epic Pass and Alterra with its IKON pass.
On one hand, if you are an avid skier, these passes are great, as it will result in cheaper rates, and you can ski a lot in lot of different areas. Compared to purchasing a season pass in one resort, this gives you variety.
The View from Aspen Highlands. Soft Pastels on La Carte Pastel. 100 cm x 35 cm (40″ x 14″) for sale in my shop here.
On the other hand, if you are an occasional skier, the daily ski pass lift rates prices you out, unless you are wealthy. More if you take for first time your family to start skiing, where you need to rent equipment and take ski lessons for all. That is über expensive. I want to imagine that resorts have in place programmes to initiate to ski with some free lifts and an “entry rate” so you can try it and not mortgage your house for doing so!
At least in our local resort in Italy, (Pila), you have a couple of lifts that are free, and you just book a lesson and rent skis or snowboard and can have your first steps pretty cheap. And this is the norm in many other resorts in Europe I’ve been at.
I have already written about Vail Resorts having a rocky period in the news. The news is not calming down, and more things are coming to the fore. From a letter sent from a dissatisfied shareholder, Taylor Schmidt of Late Apex Partners asking for the replacement of CEO Kirsten Lynch, to the COO Angela Korch and also Chairman of the board Robert Katz, to more news on potential strike action and employees dissatisfaction.
This has been a scathing report on how Vail Resorts is doing business and is asking for a big change, focusing on guests experience and employees’ wellbeing and not so much on acquiring ski areas abroad, while there is still lots to do in the United States with what Vail Resorts got in stock.
Top of Eagle’s Nest. Vail Mountain. Photo: The-Ski-Guru. Differences between skiing in North America and Europe
The latest development of this is that Late Apex Partner’s Taylor Schmidt been in contact with the local newspaper Vail Daily stating that he is a bigger stockholder than what today the head management of Vail is, when put into doubt how big of a stakeholder he was.
Vail Resorts has been lately a lot on the news and not for the good reasons. From a strike with the Park City Ski Patrol over salaries and benefits issues during the Christmas holidays, to the number of Epic passes sold descending for the first time by 2%, and to issues with the different ski resorts bought by Vail, one could only question if the Vail Resorts’ Epic dream is starting to falter skiers and the ski areas it owns.
There have been numerous posts of the strike action of the Park City Ski Patrol against Vail Resorts this past Christmas holidays. You can see a great account of it on this Washington Post article by Allison Pohle (you can read it for free on the MSN website here).
Kids Ski School at Vail, CO. Photo: Daniel Milchev. Vail Resorts. The Must-Read Guide to Vail.
The strike in Park City Mountain. Is the Epic dream starting to falter the ski areas it owns?
The strike of Park City resulted in Vail Resorts bringing ski patrols from other mountains they own to operate part of the ski resort of Park City during this Christmas season! As there were not many ski patrols working, the bombing and securing the trails before opening was not possible, and very little was opened on a weekend with great snow and full occupancy in the resort. And that caused “Epic” lines Visitors took it to social media to post pictures of the queues and protest of the way they were treated, after spending a lot money to spend their holidays in the resort.
These last weeks there were lots of news on Vail Resorts, for the wrong reasons, and got me thinking how sustainable is Vail Resorts for the Future Years?
I actually think this is a bigger problem, that can include Alterra and Powder Mountain and all the conglomeration that has been going on on the ski business worldwide.
Vail Mountain Wooden Clock, painting by Martina Diez-Routh in soft pastels, pan pastels and pastel pencils on pastel paper 80x60cm unframed, actually exhibiting at the QC Terme hotel in Courmayeur. Check it in my shop here.
It is a love/hate relationship that one has now with Vail Resorts and all the conglomeration of ski passes. Part of me thinks is just plain wrong, that they are killing the character of resorts, and really gets me angry seeing these big companies trying to purchase European and Japanese resorts. But then, having studied Economics in my younger life, I can see that the scale economies work… but to whose advantage… not employees for sure, maybe the CEO of a public company, that has her job pretty well paid of.
This video below of Peak Rankings give you a thorough report on the state of Vail Resorts and what their last report might mean for its future.
You can see my Must-Read Guide to Vail here – even I am in two minds with the resort 🙂
Vail Resorts announces indoor safety protocols for 2021-22 season
Vail Resorts today announced its Winter Operating Plan for the 2021-22 ski and ride season across its 34 North American resorts, centered on its commitment to safety and the guest experience. The protocols were shared in a letter to guests Monday, and focus on the spaces most prone to transmission – those located indoors.
Straight from the Newsroom of VailResorts.com
Young and Independents walk through the village to ski in Vail, CO. Photo: Craig Orsini. Vail Resorts. Vail Resorts announces indoor safety protocols for the 2021-22 season.
“We are fortunate that the core of our experience takes place outdoors in vast mountain settings,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “However, as we welcome guests from around the world to the indoor experience at our resorts, we feel it’s important to do our part to combat the spread of COVID-19. We all need the opportunity to enjoy and experience the great outdoors, and we could not be more excited to welcome guests back to our resorts for the 2021-22 ski and ride season.”
Vail Resorts to Acquire Peak Resorts, Owner Of 17 U.S. Ski Areas
Vail Resorts, Inc. (NYSE: MTN) today announced it has entered into a definitive merger agreement to acquire 100 percent of the outstanding stock of Peak Resorts, Inc. (NASDAQ: SKIS) at a purchase price of $11.00 per share, subject to certain conditions, including regulatory review and Peak Resorts’ shareholder approval.
Liberty Mountain. Photo: Peak Resorts. Vail Resorts to Acquire Peak Resorts, Owner Of 17 U.S. Ski Areas
Through the acquisition, Vail Resorts will add 17 U.S. ski areas to its network of world-class resorts. Located near major metropolitan areas, including New York, Boston, Washington, D.C., Baltimore, Philadelphia, Cleveland, Columbus, St. Louis, Kansas City and Louisville, the resorts include:
Mount Snow in Vermont
Hunter Mountain in New York
Attitash Mountain Resort, Wildcat Mountain and Crotched Mountain in New Hampshire
Liberty Mountain Resort, Roundtop Mountain Resort, Whitetail Resort, Jack Frost and Big Boulder in Pennsylvania
Alpine Valley, Boston Mills, Brandywine and Mad River Mountain in Ohio
The EagleVail chairlift to Beaver Creek was not accepted by the Forest Service.
A chairlift has been discussed since the 60’s in EagleVail.
From Vail Daily and Aspen Times
The Forest Service and Vail Resorts have cited wildlife impacts to deny building a chairlift connecting EagleVail to Beaver Creek.
Aaron Mayville, district ranger for the Eagle-Holy Cross Ranger District has written to Steve Barber, EagleVail Metro District Manager that “a chairlift from EagleVail, across National Forest and into Beaver Creek is not possible right now.”
And Vail Resorts Executive Vice President, Mountain Division has also written to Barber stating that “we are not interested in discussions regarding a lift from EagleVail to Beaver Creek at this point.”
EagleVail golf putting green photo. Chris Dillmann. Vail Daily. The EagleVail chairlift to Beaver Creek was not accepted by the Forest Service.
The officials of EagleVail were interested in a lift as EagleVail residents also were, as it helps increasing property values as a boon for homeowners and a catalyst for renewal.
Vail Resorts owns and operates Beaver Creek Resort.
David Warner, VP of EagleVail Metro District board and longtime proponent of the lift said: “It’s definitely a setback; these were not good letters.”
A lift of U$D 5.2 million
The lift was envisioned to stretch from the current location of the driving range of the EagleVail Golf Club up to Allie’s Cabin or Rose Bowl.
The proponents believe they had been backed up by Vail Resorts about this lift idea in 2016. A chairlift has been discussed in EagleVail since its inception in the ‘60s.
Even before Beaver Creek was built, there was a plan considered to connect EagleVail with the old Meadow Mountain Ski Area.
Warner said he received a bid for U$D 5.2 million from a lift company to build a 11,250-foot-long lift from the driving range to Rose Bowl. People favouring this envisioned asking voters to get an additional sales tax or using revenue from the tax passed in 2018 to finance the construction and operation of the lift.
The proposed EagleVail lift alignment. The EagleVail chairlift to Beaver Creek was not accepted by the Forest Service.
The Property Owners Association board’s members came to a Metro District meeting in April asking the Metro Board for its blessing to conduct a U$D 15,000 study that would examine if there were ‘fatal flaws’ in the lift plan.
But then the Members of the Metro District suggested to just reach out to the Forest Service and Vail Resorts to see if they support the concept, and the answer was a resounding “no.”
Protection of wildlife, mainly the elk herd.
Mayville wrote in the May 4 email that ‘the entire hillside above EagleVail is an ‘elk refuge’ of sorts – when Beaver Creek was built, (a memorandum of understanding) was signed between the Forest Service, Division of Wildlife, Vail Associates, and others to set aside the area for the protection of wildlife (mainly the elk herd).”
Was the past one a great ski season? Enjoy it for now!
From Bloomberg Business
This past winter’s weird weather patterns delivered record snowfalls. There are now five North American ski resorts still open and even Mammoth is planning to use its chairlifts in August.
Peak 6 in Breckenridge, CO. Photo Andrew Maguire. Vail Resorts. Was the past one a great ski season? Enjoy it for now!
The ski industry – a business of $8.4 million in North America has gone from being really bad, to have a good year even when there is a fallout of climate change.
Both Alterra and Vail Resorts have taken advantage of this. From November through April, Vail received 13.7 million skier days – a 20% year on year. Total revenue increased 14.5 percent to $1.8 billion.
Epic Australia Pass Now Includes Unlimited, Unrestricted Access to Hotham Alpine Resort with Sales Deadline Extended to 18 June.
The 2019 Epic Australia Pass and 2018-19 Epic Pass will now provide unlimited, unrestricted access to Hotham Alpine Resort, in addition to Perisher Ski Resort and Falls Creek Alpine Resort in Australia
Additional world-class access on the Epic Pass and Epic Australia Pass includes Whistler Blackcomb, Vail, Park City and more in North America and Hakuba Valley and Rusutsu in Japan
Purchase deadline for the 2019 Epic Australia Pass is now extended to Tuesday 18, June
Glorious mountain views at Hotham Alpine Resort to end Autumn & start winter 2019. Epic Australia Pass Now Includes Unlimited, Unrestricted Access to Hotham Alpine Resort with Sales Deadline Extended to 18 June.
Vail Resorts, Inc. (NYSE: MTN) announced that the 2019 Epic Australia Pass and 2018-19 Epic Pass will now provide unlimited, unrestricted access to Hotham Alpine Resort, in addition to Perisher Ski Resort and Falls Creek Alpine Resort in Australia. To celebrate the best Australian snow conditions in almost 20 years, the deadline to purchase a 2019 Epic Australia Pass has been extended to Tuesday 18, June.
Thanks to nearly a metre of snow across Perisher, Falls Creek and Hotham over the past week, these early season conditions have set up the strongest season opening since 2000. Perisher was able to open for the 2019 season one week early with a 31 May early opening and the new $4.2 million Leichhardt Quad Chairlift is set to make its debut this Thursday. Hotham opened this past Friday 7, June and Falls Creek opened on Saturday 8, June.
Vail Resorts Announces Pending Sale of Park City Mountain Base Area Site for Mixed-Use Project Development
Vail Resorts today announced that it has entered into an agreement with PEG Companies, a Utah-based commercial real estate development and investment group, to sell and develop parcels of land currently used as surface parking lots at the base of Park City Mountain.
Park City skiing – photo: Scott Markewitz. Vail Resorts. Park City Town. Vail Resorts Announces Pending Sale of Park City Mountain Base Area Site for Mixed-Use Project Development.
Subject to community input and an approval process by Park City Municipal Corp., the 10-acre site will feature a mixed-use project, including a full-service hotel and spa, residential units, commercial space for dining and retail, skier services, parking garages and community priorities such as improved access to public parking, traffic and transit improvements and on-site workforce housing.
“We are very excited to have found a development team that will work closely with the City and the community to carry out a vision for a vibrant base area,” said Bill Rock, senior vice president and chief operating officer of Park City Mountain. “We look forward to a collaborative partnership that will provide both our guests and Park City residents with an elevated experience at the base of Park City Mountain.”
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