What is new with the Black Crows skis range.
Black Crows is a ski brand inspired by modern art, passing via urban culture. The logo was created by Yorgo Tloupas of Yorgo&Co, and is an association of chevrons,which remind us of our childhood drawings and symbolises the squadron of crows. Simple and geometric, it can be modified into infinity, creating a perspective close to illusion, within the line of optical art. Like this, black crows skis are recognisable to everybody.
The involvement of Yorgo&Co’s Paris design office and more particularly of its founder, Yorgo Tloupas, in the artistic direction of the brand, manifested the link between urban and skiing universes. This relationship is equally one of the foundations of the company, of having the willingness to surpass classic boundaries between the mountains and the town with a new approach to the mountains.
Black crows is above all a story of friendship, that of evolving freeride skiers in Chamonix, Camille Jaccoux and Bruno Compagnet . These are two personalities coming from the free-skiing universe, both passionate about mountains and adventure. This passion was translated by their willingness to find skis adapted to their practice in the Mont-Blanc massif. Black Crows was born from this intention.
It started, firstly, with a ski, the corvus, created in 2006 and which went on sale in 2007. A ski with a length of 196cm and 105 at the waist, capable of accelerating without limits in the massifs great powder fields, but also which had the capacity to handle delicate passages encountered in the high mountains. This non-conformist ski was the catalyst for the morphologic evolution of freeride skis.