Destimetrics reports that snowy winter set new records at Western Mountains Destinations.
The long winter season that continued to deliver abundant snowfall even through late spring, resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. Inntopia released their DestiMetrics’* monthly Market Briefing yesterday with the final results of the 2018-19 winter season and an updated report on bookings for the upcoming summer.
The winter season wrapped up with the month of April relatively flat. The year-over-year comparison revealed that while actual occupancy rose 2.6 percent compared to last year, the Average Daily Rate (ADR) was down 2.7 percent for a scant 0.2 percent increase in revenues for the month.
For the full winter encompassing November through April, as of April 30, actual occupancy was up 5.6 percent compared to the previous season and was up all six months of the winter season. ADR eked out an aggregated 0.7 percent increase and when coupled with the higher occupancy, resulted in a healthy 6.5 percent gain in seasonal revenues and new all-time records in all three categories.
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