Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism

Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism. Photo: Laurent Vanat.

Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism

In order to both keep the International Report on Snow & Mountain Tourism available for free download on the Internet and to ensure the sustainability of its yearly update, several individuals, companies and organisations get mobilised since 2016 and participate to the crowdfunding campaign. This support enabled up to now to cover about half of the investment in the preparation of the 2016, 2017 and 2018 reports.

Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism. Laurent Vanat photo.
Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism. Laurent Vanat photo.

2019 will see a new updated issue of the International Report on Snow & Mountain Tourism, which will be released next April. The subscription to the 2019 crowdfunding campaign is therefore now open and a renewed call is addressed to all the fans of this world acknowledged international report to support it with a voluntary contribution. Independent of the amount of its contribution (over a technical minimum), each contributor will be listed in the acknowledgments section of the report.

To participate, please contribute using the link https://www.paypal.me/laurentvanat or announce by return e-mail to vanat@vanat.ch your contribution to the 2019 crowdfunding campaign and proceed by bank transfer. See bottom of this message for details.

Continue reading “Final chance to participate in crowdfunding of the 2019 International Report on Snow & Mountain Tourism”

Listex’s State of the UK Snowsports Market Report 2018

James Gambrill, Founder of Listex talks at the Forum. Listex’s State of the UK Snowsports Market Report 2018.

Listex’s State of the UK Snowsports Market Report 2018. Listex is London International Snowsports Trade Exchange that gathers the UK andEuropean ski industry each year in May and September.

Its Forum covers lots of interesting topics, such as their annual State of the Snowsports Market. As a marketeer, I’ve found this report interesting as it focused in how buyers got inspired and went on to book their ski holidays, who they trust and what is important for them when booking a ski holiday.

Here is the executive summary of the report and if you go to the end, you’ll have a link to be able to read the entire report.

The Forum at Listex 2018. Listex’s State of the UK Snowsports Market Report 2018
The Forum at Listex 2018. Listex’s State of the UK Snowsports Market Report 2018

Inspiration, Information and trust:

Friends and families continue to be the most cited, and most trusted sources of information and inspiration for skiers when choosing a holiday. Social media continues to score very poorly, even amongst the under 35 demographics.

Important factors:

Price, snow and ski area size continue to be the most important factors when choosing a ski holiday destination, but below these headliners, there has been some shifts with accommodation and food quality making gains. Amongst the under 35’s, resort altitude scores as less important and après-ski climbs the table, suggesting some shifts in priorities.

Continue reading “Listex’s State of the UK Snowsports Market Report 2018”

Crowfunding Campaign to keep the International Report on Snow & Mountain Tourism by Laurent Vanat Free for all and sustainable to be renewed in an yearly fashion

Laurent Vanat has launched a crowfunding campaign to keep on the sustainability of his yearly International Report on Snow & Mountain Tourism- Photo copyright: Laurent Vanat.

In order to both keep the International Report on Snow & Mountain Tourism available for free download on the Internet and to ensure the sustainability of its yearly update, several individuals, companies and organisations get mobilised since 2016 and participate to the crowdfunding campaign. This support enabled up to now to cover about half of the investment in the preparation of the 2016 and 2017 reports.

Laurent Vanat at the UNWTO 2nd Euro-Asian Mountain Resorts Conference. Photo copyright of Laurent Vanat.
Laurent Vanat at the UNWTO 2nd Euro-Asian Mountain Resorts Conference. Photo copyright of Laurent Vanat.

2018 will see a new updated issue of the International Report on Snow & Mountain Tourism, which will be released next April. The subscription to the 2018 crowdfunding campaign is therefore now open and a renewed call is addressed to all the fans of this world acknowledged international report to support it with a voluntary contribution. Independent of the amount of its contribution (over a technical minimum), each contributor will be listed in the acknowledgments section of the report. Continue reading “Crowfunding Campaign to keep the International Report on Snow & Mountain Tourism by Laurent Vanat Free for all and sustainable to be renewed in an yearly fashion”