ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT in the style of Stan Lee
Departing from its usual format, Aspen Skiing Company’s (ASC) twelfth Sustainability Report is a graphic novel. The report highlights Aspen’s history and details the company’s story of how sustainability became one of ASC’s principal efforts.
The report follows ASC’s founding, its journey to find a mission beyond skiing, and the impact of the 2016 election on the company’s renewed commitment to community and the environment. It concludes with ASC’s very public stance in support of tolerance and climate action, and the resulting Give a Flake campaign, which evokes Elie Wiesel’s advice that: “We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Sometimes we must interfere.”
More benignly, in true Sustainability Report form, the 2018 version includes data on ASC’s carbon emissions and philanthropic contributions.
“Nobody reads corporate sustainability reports – they’re too boring,” says Auden Schendler, senior vice president of sustainability and one of the report authors. “We decided it’s less important to deliver every detail. Instead, we try to tell the story of our strategic and philosophical evolution, with Batman-style graphics.”
ASC hopes to use the report, available in print and electronic format, to educate employees and guests so both can more easily understand and share ASC’s story.
Aspen Skiing Company operates the four mountains in the Aspen Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (5 kilometers from Aspen) and Eagle County Airport (EGE) (112 kilometers from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.
The-Ski-Guru TRAVEL can organise your bespoke ski trip to the Americas, Alps or Japan, including for those going from Britain to Europe, booking your Eurotunnel trip, and for all trips: lodging, lift tickets, rentals, ski school, and all you need for an excellent vacation. Go to https://www.the-ski-guru.com/travel and upload your information – this page will be updated soon with more travel ideas. Check our Easter offer to Obergurgl-Hochgurgl and Sölden to ski with your family.
You can start thinking about your trip, by reading the articles on the Planning your Ski Trip tab. Or how to pack for your family ski trip. If taking your furry friend abroad to the continent, read about the new Pet Travel Scheme update from DEFRA. Check out our tips for driving to the mountains. If flying and renting a car in Europe, beware of the extra charges they will pass to you if you want winter tyres, snow chains or ski racks. If driving, check the winter tyres news for Europe and North America.
Or you can read our last news on equipment as seen at the London Ski Show. Also, the new range of skis of Black Crows, one of our favourite brands. Lots of snow makes you wonder how the resorts deal with the avalanche danger. Here you can read the interview to Coco Torres, former Head of Operations of Las Leñas, in Argentina, as how they dealt with avalanches at the resort.
Or perhaps you may choose to read the Ski Resort News, Ski Passes News, and the Must-Read Guides to Lech, Zermatt, Courmayeur, Val di Fiemme and Crans-Montana. Coming soon will be the guide to St Anton. Or watch an amazing heli flight over the Mont Blanc Massif. Also see tips on how not to be scammed when booking a ski chalet.
You can also read what’s new at Les Trois Vallées and the last article on what is new at the Tirol ski areas, in Cervinia, in La Plagne, in 3 Zinnen Dolomites , in Adelboden, Lenk and Kandertal, in Gstaad, in Chamonix, in Georgia’s Gudauri Resort and in the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn. And how the US Ski Team has chosen Alpe Cimbra to train for the following four ski seasons as their European home. Here is the link to our post on the My Voucher Codes ranking of best European Ski Resorts.
Crested Butte will have a new chairlift to replace Teocalli lift for the 2019/20 ski season.
You can plan where to eat in Aspen Snowmass or which events to attend on-mountain while there. Sudtirol ski areas have started and their famous Christmas markets have kicked off too. And Cortina D’Ampezzo is getting ready for this winter and the 2021 World Ski Championships.
Another classic resort, such as St Moritz has been in the news for its famous Cresta Run be opened again for women after a 89 years ban.
Also, you can read how Grandvalira will be staying together as one lift ticket company and how they are adding Ordino Arcalis to this offer. And also read how someone tried to sabotage some lifts in Vallnord’s Pal Arinsal. And as if it is starting to be a trend, there were two lifts sabotaged in Passo Rolle, in Val di Fiemme, Trentino. Fortunately they were repaired in record time to open to the public. Also, Mt Hood Meadows was forced to evacuate one lift with 150 skiers and boarders due to a power failure. And the same was the case in a lift with 140 skiers/boarders in Whitefish, Montana. Or read about the latest investments in Whistler Blackcomb. Or see how Taos is going against the industry trend, and instead of merging with the two biggest oligopolies in skiing at the moment, it goes and buys an airline to get more bums in resort. Or how Jackson Hole is appealing to families and beginners – it is not only a resort for expert skiers anymore. Another great area for families is Stubaital in the Tirol. And a new coming ski area that got funding for its first lift is Skeetawk in Alaska. Courmayeur is opening this season two new trails, one that is 70% steep – not for the faint-hearted! Or read how a group of experienced industry insiders got together to purchase Tamarack Resort. And how Peak Resorts finalised the acquisition of the resorts of Snow Time. You can also check how Vermont’s ski passes are the most expensive in New England.
Also read how one employee of Aspen Ski Co got caught in an avalanche but got out unscathed while scouting terrain for the Aspen Mountain Powder Tours. Or how the a gondola of the new American Eagle lift from Copper Mountain crashed into the snow in a trial run. The resort confirmed that the chondola will be fixed before it’s opening day. Plus this week, some gondolas got tangled in Hochzillertal. And there was a gas explosion at the Grand Hotel Zermatterhof that injured six, before its opening date.
You can keep up to date on how are the sales for the EPIC and IKON passes are doing here. Read how Emma, the first Digital Mountain Assistant, is launched in Keystone now and will be rolled to eight other resorts this season. And even read about the new incorporation to the IKON Pass: Valle Nevado. Here is also a post on the South American resorts.
Also, Rob Katz and his wife Elana Amsterdam donated 2 million USD in grants to support mental and behavioural health programs in ski towns of North America.
And here is a summary of a report by LISTEX on the State of the UK Snowsports Market.
Or check out how now with the EPIC Pass you can ski in Europe, specifically in Les Trois Vallées and the resorts of Skirama Dolomiti in Trentino’s Italy. Or see our review of L’Héliopic Hotel Sweet & Spa if thinking in staying in Chamonix this winter.
Featured Image: Snowmaking. Photo: Aspen Skiing Company. ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee.