Sierra Nevada: Cetursa approves an investment of 10 million for the next season and addresses the installation of a new ski lift
The board of directors of the company gives the green light to the purchase 33 last-generation snow ‘cannons’, to the digital renewal of the station, and the introduction of improvements in customer services
The company, in the framework of the actions for the reordering of Borreguiles, addresses the replacement of one of the chairlifts in that area by an eight-seater-chairlift.
The board of directors of Cetursa Sierra Nevada SA today approved an investment of more than 10 million euros for the 2019/20 season, which, among other actions, will finance the purchase of 33 last-generation snow cannons, and has agreed to study the formula to install a new eight-seater chairlift in Borreguiles to replace one of the old ones (Emile Allais).
The investment for this season, with own funds of Cetursa Sierra Nevada, is the largest in the last decade and also includes a new boost to the digital transformation of the company (web, trade centre, external information, mobile application, customer service , among other actions) in order to more effective attention and communication with the user of the station.
The ’12 hours Head NonStop’, the toughest test in skiing, arrives in the Sierra Nevada
The Sierra Nevada resort will host this Saturday the event in which the participants, in individual category or teams, face a huge challenge from 9.00 a.m. to 9.00 p.m.
Sierra Nevada welcomes this Saturday, January 26 the “12 hours Head NonStop”, a test of endurance of the harshest of alpine skiing, in which, in individual participants or teams of 2 or 3 members, must keep on skiing uninterruptedly from 9 in the morning until 9 p.m. (this reminds me to the 24 hours of Aspen that were for teams of 2 but skiing all day and all night…24 hours, with time only to breathe on the gondola!)
The skier or team that makes the greatest number of descents in the circuit designed for the competition will be the winner of the second edition of a competition. Last year the winner was the local runner Tato Peinado.
The “12 hours Head NonStop” of Sierra Nevada will take place this Saturday at the Peñones and Perdiz (Borreguiles) tracks, during the day, and on the Maribel track, during the night. The tent for relays and logistics will be installed in the Nevasol restaurant.
The test is conceived as a physical and mental challenge for runners, who must show their skills with their skis, as well as know when to relieve themselves, refresh themselves and rest.
Sierra Nevada, the renown ski resort of Andalucia, Spain, is opening early its ski season this coming Saturday, one week in advance to its programmed opening date.
Sierra Nevada is having the best conditions in its history for its opening with 9 lifts and 43.5 km of trails in the áreas of Borreguiles, Veleta, Loma de Dílar and Rio.
The ski resort and mountain of Sierra Nevada will open its 2018/19 ski season one week prior to its announced opening date and it will do so with the biggest skiable terrain in the history of the ski resort.
The area will open more terrain in the following dates, but now Sierra Nevada will open with 53 trails for all type of skiers with a vertical drop of 1.100 meters.
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