If you are planning to go skiing to Switzerland, think ahead and watch this promotion of Saas-Fee. With only CHF 255 you might be lucky of getting a season pass for Saas-Fee if 66,666 other winter fans chip in, thanks to the latest crowfunding campaign, an effort now in its third year.
The website for the WinterCARD is now up and running at www.make-it-happen-again.ch . The deal is this: if by 31st October 2018 ther are 66,666 winter enthusiasts registering their interest for the pass for Saas-Fee, Saas-Grund, Saas-Almagell and Saas-Balen, then these people will obtain their ski pass for CHF 255.
You will only be obliged to pay if the goal of the WinterCARD is achieved. You can check how many people have registered checking at www.make-it-happen-again.ch with its live counter. By 31st October, all participants will be contacted via email if they are owners of the WinterCARD 2018-19 that will be valid from 1st November 2018 til 28th April 2019.
News from Swissinfo.ch – Two people fell to their deaths in the Swiss Alps in separate incidents at the weekend. The victims were a 55-year-old Austrian ski tourer and a snowboarder from Germany, aged 19.
On Saturday, the ski tourer fell from the 3,698 metre high Balmhorn mountain on the border between cantons Bern and Valais, near to the popular resort of Leukerbad. The accident occurred when a snowdrift came loose, sweeping the man over the edge of the mountain.
Three companions who were also on the climb escaped unscathed from the accident.
The crowdfunding for the WinterCARD of the Saastal Bergbahnen AG (“That’ll blow you over!”) is considered one of the most spectacular marketing campaigns of recent years. And has now been honoured with the Marketing Trophy 2018 in the field of SMEs.
No wonder: with an innovative marketing campaign, the cable cars sold more than 90,000 season tickets from October to December 2016, generating revenues in excess of CHF 20 million. The action was developed by matter + gretener and was based on the crowd funding principle: because more than 90,000 skiers and snowboarders wanted a season pass for 222 francs, the “Hammer Deal” became reality. And the European record in crowd funding was set up.