Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

Shred-Dog a brand for High Performance Kids’ Snow Gear with Incredible Value for their Parents.

As a parent of growing kids that loves to go skiing and exposing them since little, one thing you recognise is that they grow out of their clothes too quickly. If you do not buy clothing a bit large, you will need to purchase another kit the following ski trip!

So, when I was contacted by the people of Shred-Dog I’ve thought that this was something interesting. As they are a direct-to-consumer brand from Colorado, Shred-Dog focuses exclusively on Kids’ Gear – offering a mix of performance, technical features and great value.

As a winter sports lover, I know that if you kit your kid with average winter clothing, they might be cold and cry a lot when you are outdoors and ruin the day for everyone. I do believe in having good kit for them, but the renown technical brands are too expensive for a growing kid.

This reminds me in how you can buy intelligently ski boots for your kids and have them for some years with Roces Ski Boots.  (Roces Ski Boots expand with your kids’ feet! – another brilliant idea!)

So Shred Dog launched its first collection of high-performance winter apparel for boys and girls from three to fourteen years old.

Marc Dietz with his son Ryker with the Flatirons near Boulder. Courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Marc Dietz with his son Ryker with the Flatirons near Boulder. Courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

What’s Different about SHRED DOG™?

Premium Features: SHRED DOG products include premium features typically found only on adult gear, including higher waterproof/breathability ratings, full seam-taping, thigh and underarm vents, 3M™ Thinsulate™ body-mapped insulation, and more.

Adjust-a-Fit System™: The company has also introduced an industry-first innovation called its Adjust-a-Fit™ system. Unlike one-way adjustments on the market that require ripping a seam, SHRED DOG jacket sleeves and pant legs can extend to grow with the child but also retract for hand-me-downs to a younger sibling or simply customizing the fit.

Dallas Moore enjoying the outdoors - Photo courtesy of Shred-Dogs
Dallas Moore enjoying the outdoors – Photo courtesy of Shred-Dogs

Direct-to-Consumer Pricing – SHRED DOG’s model of selling directly to the consumer enables the company to finally deliver the perfect balance of elite performance, kid-centric features, and a lower price previously not available in the outdoor apparel market for kids.

The SHRED DOG Winter 2018/19 Collection includes hardshell jackets, insulator jackets, and convertible bib pants in styles for both boys and girls (full collection details below). Seamless ¼-zip base layer tops and performance winter socks will soon be added to the collection. Each SHRED DOG product is meticulously designed with high-performance detail and materials to keep kids warm, dry and happy, whether they are skiing, snowboarding, or simply playing in the snow. SHRED DOG products include premium features typically found only on adult gear, including higher waterproof/breathability ratings, full seam-taping, thigh and underarm vents, 3M™ Thinsulate™ body-mapped insulation, and more.

Shred-Dog Unisex Pups Hardshell in Pink and Black. Photo Courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Shred-Dog Unisex Pups Hardshell in Pink and Black. Photo Courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

“The problem we are addressing is that kids’ outdoor gear is either not very good, outrageously expensive considering how fast kids grow, and in many cases both,” said Marc Dietz, SHRED DOG Co-Founder and CEO. “By eliminating the retail markup, we can increase the performance levels for kids who want to get outside and stay outside regardless of the weather while also making our gear more affordable for families.”

SHRED DOG Insulator Jackets – Boy’s Malamute and Girl’s Akita

“The response we’ve been getting from customers has been phenomenal,” added Dietz. “Parents are thrilled that they can now get higher performance ski/snowboard gear for their kids at a more affordable price, and also with a number of truly kid-specific features that resonate with their families’ needs.”

SHRED DOG Convertible Bib Pants – Bib top easily zips on and off to convert into basic snow pant or full bib pant.

SHRED DOG was co-founded by Dietz and Dallas Moore. Dietz is a seasoned marketing executive and devoted dad who loves creating memories in the great outdoors with his son. Moore is an avid outdoorsman who enjoys spending time in the backcountry with friends and family, and he is an owner and former operator of KUIU, maker of premium ultralight hunting clothing and gear, which he helped grow into a multimillion dollar business. Moore is an expert in direct-to-consumer pricing, technical apparel, and customer-driven design.

Swissie Pant - showing the Thight Vent. Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Swissie Pant – showing the Thight Vent. Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

“Another aspect that makes SHRED DOG unique is that we don’t guess at what the market wants or only engage small focus groups to gather design input,” said Moore, SHRED DOG Co-Founder and COO. “With what we call our “Co-Design Program,” we engage hundreds of parents for input on features, colors, and other design elements to truly build what they want for their kids. The most amazing part is not just the product input we get but the engagement that has made people feel a part of the brand. Moms and dads have always had ideas about what their kids’ gear should include and have been overwhelmingly impressed that a brand is finally asking them.”

The SHRED DOG 2018/19 Winter Collection includes:

Boys:
Duke Hardshell Jacket – U$S150 –
Malamute Insulator Jacket – U$S80 –
Ridgeback Convertible Bib Pant –  U$S 60 –

Girls:
Xena Hardshell Jacket – U$S 150 –
Akita Insulator Jacket – |U$S80 –
Swissie Convertible Bib Pant – U$S160 –

Pups (Ages 4-6):
Pups Unisex Hardshell Jacket – $130 –
Pups Insulator Jacket for Boys and Girls – $70 –
Pups Unisex Convertible Bib Pant – $140 –

Seamless 1/4-zip base layer top and performance winter socks for both boys and girls are coming soon.

Shred-Dog Ridgeback - Ankle Gaiter closeup. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value. Photo Courtesy of Shred-Dog
Shred-Dog Ridgeback – Ankle Gaiter closeup. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value. Photo Courtesy of Shred-Dog

I am looking forward to getting some clothes for my kids now! At least my older is 10 years old so I have a couple years use of them and my youngest at near 9, can enjoy it as well!

More information.

The-Ski-Guru TRAVEL can organise your bespoke ski trip to the Americas, Alps or Japan, including for those going from Britain to Europe, booking your Eurotunnel trip, and for all trips: lodging, lift tickets, rentals, ski school, and all you need for an excellent vacation. Go to https://www.the-ski-guru.com/travel and upload your information – this page will be updated soon with more travel ideas. Check our Easter offer to Obergurgl-Hochgurgl and Sölden to ski with your family.

You can start thinking about your trip, by reading the articles on the Planning your Ski Trip tab.  Or how to pack for your family ski trip.  If taking your furry friend abroad to the continent, read about the new Pet Travel Scheme update from DEFRA. Check out our tips for driving to the mountains.  If flying and renting a car in Europe, beware of the extra charges they will pass to you if you want winter tyres, snow chains or ski racks. If driving, check the winter tyres news for Europe and North America.

Detail of cuff. Shred-Dog Girls' Xena hardshell Pink/Camo - Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Detail of cuff. Shred-Dog Girls’ Xena hardshell Pink/Camo – Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

Or you can read our last news on equipment as seen at the London Ski Show. Also, the new range of skis of Black Crows, one of our favourite brands. Lots of snow makes you wonder how the resorts deal with the avalanche danger. Here you can read the interview to Coco Torres, former Head of Operations of Las Leñas, in Argentina, as how they dealt with avalanches at the resort. 

Or perhaps you may choose to read the Ski Resort NewsSki Passes News, and the Must-Read Guides to Lech,  Zermatt,  CourmayeurVal di Fiemme and Crans-Montana. Coming soon will be the guide to St Anton. Or  watch an amazing heli flight over the Mont Blanc Massif. Also see tips on how not to be scammed when booking a ski chalet.

You can also read what’s new at Les Trois Vallées and the last article on what is new at the Tirol ski areas,  in Cervinia, in La Plagne, in 3 Zinnen Dolomites ,  in Adelboden, Lenk and Kandertal, in Gstaad, in Chamonix,  in Georgia’s Gudauri Resort and in the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn. And how the US Ski Team has chosen Alpe Cimbra to train for the following four ski seasons as their European home.  Here is the link to our post on the My Voucher Codes ranking of best European Ski Resorts.  

Crested Butte will have a new chairlift to replace Teocalli lift for the 2019/20 ski season. Jay Peak is officially for sale.

You can plan where to eat in Aspen Snowmass or which events to attend on-mountain while there.  And Cortina D’Ampezzo is getting ready for this winter and the 2021 World Ski Championships. 

Another classic resort, such as St Moritz has been in the news for its famous Cresta Run be opened again for women after a 89 years ban.

Also, you can read how Grandvalira will be staying together as one lift ticket company and how they are adding Ordino Arcalis to  this offer. Grandvalira is opening now all of its six sectors.  And also read how someone tried to sabotage some lifts in Vallnord’s Pal Arinsal. And as if it is starting to be a trend, there were two lifts sabotaged in Passo Rolle, in Val di Fiemme, Trentino. Fortunately they were repaired in record time to open to the public.

Also, Mt Hood Meadows was forced to evacuate one lift with 150 skiers and boarders due to a power failure. And the same was the case in a lift with 140 skiers/boarders in Whitefish, Montana. Recently a British skier was killed after suffering a cardiac arrest on a chairlift falling 32 feet to the ground in Méribel resort in Les Trois Vallées. You can see our recent article on how avalanches claimed two lives in Switzerland the past week. And read more what is the real risk of avalanchesThree Germans have been killed by an avalanche near Lech and a fourth is missing. Two were caught in an inbounds avalanche near Kachina Peak in Taos and taken to hospital.

Shred-Dog Swissie Bib Pant. Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Shred-Dog Swissie Pink Bib Pant. Photo courtesy of Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

Or read about the latest investments in Whistler Blackcomb. Or see how Taos is going against the industry trend, and instead of merging with the two biggest oligopolies in skiing at the moment, it goes and buys an airline to get more bums in resort. Or how Jackson Hole is appealing to families and beginners – it is not only a resort for expert skiers anymore. Another great area for families is Stubaital in the Tirol. And a new coming ski area that got funding for its first lift is Skeetawk in Alaska.  Courmayeur is opening this season two new trails, one that is 70% steep – not for the faint-hearted! Or read how a group of experienced industry insiders got together to purchase Tamarack Resort. And how Peak Resorts finalised the acquisition of the resorts of Snow Time. You can also check how Vermont’s ski passes are the most expensive in New England. And talking about Vermont, you can read on how Killington is planning to change its North Ridge triple chair with a fixed-gripped quad.

Also read how one employee of Aspen Ski Co got caught in an avalanche but got out unscathed while scouting terrain for the Aspen Mountain Powder Tours. Or how the a gondola of the new American Eagle lift from Copper Mountain crashed into the snow in a trial run. The resort confirmed that the chondola will be fixed before it’s opening day. Plus this week, some gondolas got tangled in Hochzillertal. And there was a gas explosion at the Grand Hotel Zermatterhof that injured six, before its opening date.

You can keep up to date on how are the sales for the EPIC and IKON passes are doing here. Read how Emma, the first Digital Mountain Assistant, is launched in Keystone now and will be rolled to eight other resorts this season. And even read about the new incorporation to the IKON Pass: Valle Nevado. Here is also a post on the South American resorts.  

Also, Rob Katz and his wife Elana Amsterdam donated 2 million USD in grants to support mental and behavioural health programs in ski towns of North America. And see how Aspen Skiing Company released its sustainability report 2018. 

And here is a summary of a report by LISTEX on the State of the UK Snowsports Market.

Shred-Dog Pups Shell Blue - photo by Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.
Shred-Dog Pups Shell Blue – photo by Shred-Dog. Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value.

And what Switzerland could look by 2060 due to climate change.

Or check out how now with the EPIC Pass you can ski in Europe, specifically in Les Trois Vallées and the resorts of Skirama Dolomiti in Trentino’s Italy. Or see our review of L’Héliopic Hotel Sweet & Spa if thinking in staying in Chamonix this winter.

You may want to read the interview we made last year to Coco Torres, former Head of Operations at Valle de Las Leñas on how to control avalanches in this high -prone avalanche area.

We have already covered many news due to this latest spat of snow storms in Europe, as the hotel that was hit by an avalanche of 300 meters of width in Eastern Switzerland. And two ski patrollers got killed setting avalanche control charges in the French resort of Morillon in the Grand Massif.

Featured Image: Shred-Dog stands for High Performance Kids’ Snow Gear with Incredible Value. Photo courtesy of Shred-Dogs.

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