Is the Snowpass Card taking Europe by storm?
The Snowpass Card is a new product catering “snowaholics”. The creators of Snowpass Card estimate the universe of 140 million skiers and snowboarders worldwide. The multi-country ski pass is a personal and non-transferable card that entitles its holder to ski up to 10 days at partner ski resorts.
So how does it work – Skiers and riders just present the Snowpass Card at the ticket office of the partner ski resort they are visiting, and the ski resort gives them a lift ticket of up to 10 days – which can be consecutive or not.
The control of the used days is done on the Snowpass website’s back office.
Snowpass has already resorts in nine European countries (Austria, France, Italy, Switzerland, Germany, Poland, Spain, Slovenia and Portugal) and more than a hundred ski resorts so far.
Any ski resort can join the Snowpass Card project for free, and the revenue for each partner ski resort is based on a special formula that considers the total amount of sales, price per km of ski slopes, used skier days, not only in each ski resort but also within the whole pool of partner ski resorts.
Partner ski resorts are also able to sell the Snowpass Card and the first payments to ski resorts will begin before the ski season starts.
Snowpass Card has a launching price of 395€ for adult and an official price of 895€.
75% of the Snowpass commission is intended for investment in marketing actions.
Snowpass has an agreement with the International Ski Federation (FIS). This is strictly confidential, but covers two main areas:
- Promotes alongside the ski resorts in other markets, mainly abroad, regardless of the size of the ski resort.
- Promotes the connection between skiers and FIS, mainly in the area of the social-media and on the FIS App.
You can find out more about the digital partnership with FIS here.
More information. Snowpass Card.
We recently covered another of these multi-areas ski passes, this time in Switzerland- the Magic Pass.
Keep on visiting the tab of Ski Passes News and see on the drop down menu to see more news about the different ski passes conglomerates.
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