Ski specialist Erna Low sold for undisclosed sum

Ski specialist Erna Low sold for undisclosed sum

From TravelMole

Europe’s oldest ski company, Erna Low Travel, has been bought by university snowsport specialist NUCO Travel for an undisclosed sum.

The sale comes as Erna Low boss Joanna Yellowlees-Bound retires after 37 years in charge.

Ski specialist Erna Low sold for undisclosed sum
Ski specialist Erna Low sold for undisclosed sum

Erna Low Travel was founded in 1932 by Erna Low, pioneer of the British ski holiday and creator of the British ski chalet party. It features mainly the French Alps but also sells ski packages to North America and the rest of the world.

Founded in 2012, Cheadle-based NUCO Travel has carried over 130,000 of young skiers in its first seven years and is the UK’s leading student ski specialist. It also organises stag, hen and group trips to the French Alps.

Yellowlees-Bound, who has owned Erna Low Travel since Miss Low’s retirement in the late 1990’s, said: “Just as Erna favoured me to take over her life’s work, I am now delighted to pass on the mantle to the next generation, and who better than an innovative and thriving ski company such as NUCO Travel, which I have known since its inception and where I am a minority shareholder.

“With Erna Low Travel managing director Jane Bolton ensuring our values remain a priority, I know the company will continue to blossom as part of the NUCO family.”

NUCO MD Danny Nugent added: “I am excited to bring Erna Low which is such a respected family brand, with their experienced and talented team, into the NUCO family. I know both companies will benefit from working together and look forward to ensuring even more snowsports enthusiasts enjoy the very best holidays with us.”

Erna Low's famous mural in their South Kensington shop. Ski specialist Erna Low sold for undisclosed sum.
Erna Low’s famous mural in their South Kensington shop. Ski specialist Erna Low sold for undisclosed sum.

Erna Low will continue to be based in its London offices. Yellowlees-Bound will remain as owner and CEO of Erna Low Property.

More info: TravelMole

Erna Low Travel

NUCO Travel

We’ve covered recently when Hotelplan acquired also British tour operator Flexiski.

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Nuco Travel has acquired Erna Low. Ski specialist Erna Low sold for undisclosed sum.
Nuco Travel has acquired Erna Low. Ski specialist Erna Low sold for undisclosed sum.

Featured Image: Photo: Mike Muller. Unsplash. Ski specialist Erna Low sold for undisclosed sum.

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