What Will Happen to the English Consumers of the French Mountains after March 29?
Like most economic sectors, the French mountain wonders and prepares for a possible exit of Europe from Great Britain on March 29th where the British clientele is the first foreign clientele of the French resorts.
Hard, soft, soft … In recent weeks we use almost as many qualifiers to imagine the Brexit as to distinguish the quality of the fresh snow fallen in abundance in the resorts. Brexit hard, plan B or postponement of the exit, what kind of agreement on the withdrawal will be finally endorsed? Like the press releases issued in January by Matignon and Medef, the French economy is getting organized to prepare for the worst.
Many sectors are concerned about the financial consequences of this divorce. Starting with tourism and especially the French mountains where 9% of skier days are sold to British (DSF figures), a percentage which is multiplied up to 4 or 5 in some resorts! “Great Britain has about 1.2 million skiers and France is number 1 with 33.5% of the market,” says Jean-Marc Silva, General Manager of France Montagnes.
A clientele that could be cooled, at least in the first time, if the re-establishment of the borders was adopted (Hard Brexit) and the time to the customs and the formalities of passage lengthened.