Breckenridge Ski Resort Announces Plans to Regularly Extend Winter Seasons through Memorial Day, Beginning this Spring

Breckenridge - Peaks 6 to 10- Wideview. Photo by Brent Clark- Breckenridge Ski Resort. Vail Resorts. Breckenridge Ski Resort Announces Plans to Regularly Extend Winter Seasons through Memorial Day, Beginning this Spring.

Breckenridge Ski Resort Announces Plans to Regularly Extend Winter Seasons through Memorial Day, Beginning this Spring 

Combined with Keystone’s recently announced capital improvement proposal to upgrade snowmaking and position the resort to be the first to open in Colorado, the two Summit County resorts will offer one of the longest ski and snowboard seasons in the country.

After a record-breaking start to the winter season, Breckenridge Ski Resort announced today plans to extend the 2018-19 ski and snowboard season into May, for the first time since the mid-‘90s. The resort will aim to remain open through Memorial Day this season as well as for future seasons, weather and conditions permitting. Paired with Keystone’s recently announced capital improvement proposal—subject to U.S. Forest Service approval—to upgrade snowmaking and help position the resort to be the first to open in Colorado, together Breck and Keystone will offer one of the longest ski and snowboard seasons in the country moving forward.

Never Nesters drink at apres in Breckenridge, CO. Photo Andrew Maguire. Vail Resorts. Breckenridge Ski Resort Announces Plans to Regularly Extend Winter Seasons through Memorial Day, Beginning this Spring.
Never Nesters drink at apres in Breckenridge, CO. Photo Andrew Maguire. Vail Resorts. Breckenridge Ski Resort Announces Plans to Regularly Extend Winter Seasons through Memorial Day, Beginning this Spring.

“Spring is an incredible time to ski Breck’s High Alpine and we are thrilled to extend our season this year, and beyond, and offer that terrain as long as the snow lasts,” said John Buhler, vice president and chief operating officer at Breckenridge Ski Resort. “With Breck’s notably high elevation and annual snowfall we are well-positioned to provide our passholders and other guests great spring skiing and snowboarding well into May.”

During the extended portion of the season this spring the resort plans to offer skiing and riding out of Peak 7, with access to primarily advanced- and expert-level terrain on Peak 8 in Imperial, Horseshoe and North Bowls, accessed by the Independence SuperChair, Imperial Express SuperChair and the TBar Lift while conditions allow.
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Vail Resorts Commits to $175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season

A groomed run in Vail Mountain. Photo- Jack Affleck. Vail Resorts Commits to $175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season

Vail Resorts Commits to$175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season

  • New capital continues Vail Resorts’ industry-leading track record of reinvestment in the guest experience having invested more than $1.2 billion over the last decade
  • Guests will be able to access the mountain faster with new technology allowing those who purchased lift tickets in advance to bypass the ticket window entirely
  • Investments are focused on getting resorts open sooner and with more terrain in the early season through the pursuit of snowmaking upgrades at Vail, Keystone and Beaver Creek
  • Additional plans include new or upgraded lifts at Stevens Pass and Perisher, improvements in dining at Park City, Okemo and Stevens Pass, and upgraded skier services at Beaver Creek and Breckenridge as a part of the transformations

Vail Resorts, Inc. (NYSE: MTN) yesterdayannounced that the Company plans to invest approximately $175 million to $180million in the guest experience in time for the 2019-20 winter ski andsnowboard season across its network of 18 resorts. This latest investment is inaddition to approximately $150 million invested for this season, bringing theCompany’s industry-leading resort investment total to more than $1.2 billionover the last decade.
 
From new mobile technology enhancements that will improve direct-to-lift accessto the pursuit of snowmaking upgrades at Vail, Beaver Creek and Keystone, theCompany announced significant investments that showcase its commitment togetting skiers and snowboarders on the mountain earlier in the season andfaster. Other significant investments include exciting upgrades to lifts,dining, ski school and skier services.
 

Tom Cohen Photo. Vail Resorts Commits to $175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season.
Tom Cohen Photo. Vail Resorts Commits to $175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season.

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Emma, the World’s First Digital Mountain Assistant, Kicks Off the 2018-19 Winter Season in Beta at Keystone Ski Resort

A groomed run in Vail Mountain. Photo- Jack Affleck. Vail Resorts Commits to $175 Million to $180 Million in Capital Investments to Reimagine the Guest Experience for the 2019-20 Season

Emma, the World’s First Digital Mountain Assistant, Kicks Off the 2018-19 Winter Season in Beta at Keystone Ski Resort

– Emma, a first generation technology, offers guests real-time information on everything from snow conditions and parking to rentals and personal performance stats

– Designed to get smarter the more she interacts with guests, Emma is launching first at Keystone to take advantage of the early ski season

– To interact with Emma, guests at Keystone can text her at 77477  

Vail Resorts, Inc. (NYSE: MTN) announced yesterday that Emma, the world’s first digital mountain assistant, has begun her inaugural winter season, launching in beta at Keystone Ski Resort in Colorado, which opened ahead of schedule this week. Emma is using the early season to better understand how guests ask questions while at the resort and will launch at eight additional ski resorts later this season: Vail, Beaver Creek and Breckenridge in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Tahoe; and Whistler Blackcomb in Canada.

Through simple text messaging, Emma (your Epic Mountain Assistant) offers guests real-time information on everything from snow conditions, parking and personal performance stats to recommendations on rentals, lessons and dining options. This first generation technology uses artificial intelligence (AI) through natural language processing (NLP) to answer questions, 24 hours a day, 7 days a week through short message service (SMS) text. As Emma interacts with guests, she will get smarter, expanding her knowledge base and insight throughout the season.

Emma, the World's First Digital Mountain Assistant, Kicks Off the 2018-19 Winter Season in Beta at Keystone Ski Resort (PRNewsfoto/Vail Resorts, Inc.)
Emma, the World’s First Digital Mountain Assistant, Kicks Off the 2018-19 Winter Season in Beta at Keystone Ski Resort (PRNewsfoto/Vail Resorts, Inc.)

“We are excited for Emma to launch in beta at Keystone. The earlier Emma can interact with guests on a variety of topics, the faster she will learn and adjust to guest preferences,” said Kirsten Lynch, chief marketing officer for Vail Resorts. “Emma is the world’s first digital mountain assistant and continues a decade of pioneering technological firsts from Vail Resorts to enhance the guest experience.”

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