The crowdfunding for the WinterCARD of the Saastal Bergbahnen AG (“That’ll blow you over!”) is considered one of the most spectacular marketing campaigns of recent years. And has now been honoured with the Marketing Trophy 2018 in the field of SMEs.
No wonder: with an innovative marketing campaign, the cable cars sold more than 90,000 season tickets from October to December 2016, generating revenues in excess of CHF 20 million. The action was developed by matter + gretener and was based on the crowd funding principle: because more than 90,000 skiers and snowboarders wanted a season pass for 222 francs, the “Hammer Deal” became reality. And the European record in crowd funding was set up.
The picturesque car-free resort of Saas-Fee, is located at the end of the Saas Valley in the Valais Region of Switzerland. With 147km/91mi of prepared slopes, the ski area offers a winter playground for beginners and advanced skiers alike. The ski area’s altitude ranges from 1,800m/5,905ft to 3,500m/11,482ft and offers consistent snow levels that are the envy of other resorts. The Allalin mountain, at an altitude of 3,500m/11,482ft, is home to the highest revolving restaurant and underground cable-car in the world.
This is the second time that Saas-Fee is launching a promotional ski season pass, with a help of a crowfunding project. This year, the ski season pass, called WinterCARD is available for CHF233, giving its owner guaranteed and unlimited access to the slopes from November to April. This rate allows one to start skiing for free after the 3rd day!
For an extra CHF100 one can upgrade to the WinterCARD Gold, which includes savings to the individual needs and wishes of the customer. These passes are available until December 17th 2017, so if you are planning to ski there, do not fall asleep! You can get more information and purchase them at www.saas-fee.ch/wintercard
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