Alterra Mountain Company Announces $181 Million in Capital Improvements for the 2019/2020 Winter Season
The Investment is Part of $555 Million Improvement Plan through 2022/2023
Alterra Mountain Company announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year. Marquee 2019/2020 projects aimed at enhancing the guest experience include new high-speed lifts at Squaw Valley Alpine Meadows and Winter Park, direct to lift access at Deer Valley Resort, an expansive renovation of the Bobbie Burns lodge at CMH Heli-Skiing & Summer Adventures, and an upgrade of Steamboat’s gondola.
This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock future potential terrain and lift expansions, base area developments, new dining facilities, and four-season activity offerings.
These capital projects are part of an ambitious improvement plan totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all destinations, after an initial $170 million investment for the 2018/2019 season.
“Alterra Mountain Company’s unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit.”
Significant improvements for the 2019/2020 season include:
Squaw Valley Alpine Meadows, California
Squaw Valley Alpine Meadows will replace the Hot Wheels lift at Alpine Meadows with a new high-speed quad with an extended second leg to the ridge, granting skiers and riders quicker access to the Alpine and Sherwood areas. New surface lifts at High Camp at Squaw Valley will improve connectivity with High Camp facilities and enhance the beginner experience.
Deer Valley Resort, Utah
Deer Valley Resort will have direct-to-lift access for winter 19/20 after an investment in RFID technology. This will streamline and speed up the on-mountain experience, and Ikon Pass holders will no longer have to visit the ticket window, giving skiers more time on the mountain.