Alterra Mountain Company Announces $181 Million in Capital Improvements for the 2019/2020 Winter Season
The Investment is Part of $555 Million Improvement Plan through 2022/2023
Alterra Mountain Company announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year. Marquee 2019/2020 projects aimed at enhancing the guest experience include new high-speed lifts at Squaw Valley Alpine Meadows and Winter Park, direct to lift access at Deer Valley Resort, an expansive renovation of the Bobbie Burns lodge at CMH Heli-Skiing & Summer Adventures, and an upgrade of Steamboat’s gondola.
This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock future potential terrain and lift expansions, base area developments, new dining facilities, and four-season activity offerings.
These capital projects are part of an ambitious improvement plan totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all destinations, after an initial $170 million investment for the 2018/2019 season.
“Alterra Mountain Company’s unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit.”
Significant improvements for the 2019/2020 season include:
Squaw Valley Alpine Meadows, California
Squaw Valley Alpine Meadows will replace the Hot Wheels lift at Alpine Meadows with a new high-speed quad with an extended second leg to the ridge, granting skiers and riders quicker access to the Alpine and Sherwood areas. New surface lifts at High Camp at Squaw Valley will improve connectivity with High Camp facilities and enhance the beginner experience.
Deer Valley Resort, Utah
Deer Valley Resort will have direct-to-lift access for winter 19/20 after an investment in RFID technology. This will streamline and speed up the on-mountain experience, and Ikon Pass holders will no longer have to visit the ticket window, giving skiers more time on the mountain.
Steamboat is planning a $15 million replacement of its gondola this year. The new gondola will follow the same alignment, taking skiers and riders out of the base area and up to the Thunderhead Lodge, and will significantly reduce ride times. In addition, new level-walk-in cabins will boost uphill capacity by nearly 30%, up to 3,600 skiers per hour, providing skiers and riders more time on the mountain.
CMH Heli-Skiing & Summer Adventures, British Columbia, Canada
The beloved Bobbie Burns lodge in British Columbia will experience a $6.4 million ($8.4 million CAD) renovation, the largest infrastructure project that CMH has undertaken since 2002, with a complete redesign and modernization of existing guest rooms. In addition, the construction of a new wing will increase the number of single rooms, bringing the lodge capacity to 37 guests in winter, and enable CMH to offer a four-person private heli-skiing program starting in December 2019. Nearly $1 million ($1.2 million CAD) will be spent on run development throughout CMH’s heli-ski tenures. For summer 2019, guests will be able to navigate canyon ledges and glacier-fed waterfalls on the new Zillmer Canyon Via Ferrata, launching at CMH Cariboos.\
Mammoth Mountain, California
Mammoth Mountain will undergo a $10 million second phase renovation of its busy Canyon Lodge, focusing on expanded restaurants and skier service improvements. The popular Mill restaurant will also undergo renovations, adding 50+ seats to the dining area. Significant upgrades to snowmaking will bolster Mammoth’s reputation for early-November openings, and supplement its natural snow and high-elevation advantages with greater early-season coverage.
Winter Park Resort, Colorado
Winter Park Resort will replace the Sunnyside lift at Mary Jane, currently a fixed triple lift, with a new Leitner-Poma detachable high-speed six-pack, increasing uphill capacity by 800 people per hour and reducing the ride time from eight minutes to 3.8. The new lift will improve skier transit out of Parsenn Bowl and through the Lunch Rock area. Winter Park will also reinforce its summer activities by adding new bike trails, rope courses, and climbing walls.
Tremblant, Quebec, Canada
A $4 million snowmaking upgrade and expansion will contribute significantly to greater consistency of early-season openings with high-quality conditions, building upon Tremblant’s reputation as the premier ski destination in the region and preparing the destination for future planned expansions. Phase II of a major $7 million renovation of the Grand Manitou at Tremblant will include refreshes to dining spaces and other interior and exterior renovations.
Stratton’s debut in the world of mountain biking will begin with the construction of a completely new mountain biking park and trail network, complete with green, blue, and black trails, as well as various features.
Snowshoe, West Virginia
Alterra Mountain Company is increasing its investment in mountain biking, constructing new bike trails and features at Snowshoe, which is consistently ranked among the top mountain biking destinations in the region. Snowshoe will play host to the final round of the 2019 Mountain Bike World Cup in September 2019.
Big Bear Mountain Resort, California
Big Bear Mountain Resort will expand its bike park, increase parking capacity for guests, and make notable improvements in skier services and dining facilities to the base area.
Blue Mountain, Ontario, Canada
To offer unique outdoor family experiences, an elevated forest adventure course, including tree houses, bounce nets, and slides, will be constructed for family summer fun.
Alterra Mountain Company’s multi-destination pass product, the Ikon Pass, will go on sale on Tuesday, March 5, 2019 for the 2019/2020 winter season, offering skiers and riders access to 38 mountain destinations across North America, Japan, Australia, New Zealand and Chile. Ikon Passes can be purchased at www.ikonpass.com.
About Alterra Mountain Company
Alterra Mountain Company is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces:
Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Ikon Pass
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain,
June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Mountain Resort in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley in New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Thredbo in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information on the Ikon Pass, visit www.ikonpass.com.
The-Ski-Guru TRAVEL can organise your bespoke ski trip to the Americas, Alps or Japan, including for those going from Britain to Europe, booking your Eurotunnel trip, and for all trips: lodging, lift tickets, rentals, ski school, and all you need for an excellent vacation. Go to https://www.the-ski-guru.com/travel and upload your information – this page will be updated soon with more travel ideas. Check our February offer for Zermatt staying at the Chalet Zen or Penthouse Zen, our amazing Ski Safari in the Dolomites , stay at the San Lorenzo Lodge White Deer in the Val Pusteria of Sudtirol, in the Hotel Petrus in Riscone, for skiing Kronplatz, or check our Easter offer to Obergurgl-Hochgurgl and Sölden to ski with your family. You can ski to have lunch in the Rifugio Sofie in Seceda, Val Gardena, in the Dolomites.
You can start thinking about your trip, by reading the articles on the Planning your Ski Trip tab. Or how to pack for your family ski trip. If taking your furry friend abroad to the continent, read about the new Pet Travel Scheme update from DEFRA. Check out our tips for driving to the mountains. If flying and renting a car in Europe, beware of the extra charges they will pass to you if you want winter tyres, snow chains or ski racks. If driving, check the winter tyres news for Europe and North America.
Or you can read our last news on equipment as seen at the London Ski Show. Also, the new range of skis of Black Crows, one of our favourite brands. Shred-Dog is a definitely favourite brand for parents of growing kids. And check the new Mohawk helmet with augmented reality. You can see my review of the Head Nexo Lyt 100 boots for women. A new app, Ski Tracker Pro offers you a one month free download if using a promo code.
We have already covered many news due to this latest spat of snow storms in Europe, as the hotel that was hit by an avalanche of 300 meters of width in Eastern Switzerland. In the same place, a couple days later, a second avalanche affected the structure of the Säntis Suspension Railway. And two ski patrollers got killed setting avalanche control charges in the French resort of Morillon in the Grand Massif. Also two workers died in Jammu in the Gulmarg in India, when they’ve fallen from a cable car during a mock rescue drill.
Lots of snow makes you wonder how the resorts deal with the avalanche danger. Here you can read the interview to Coco Torres, former Head of Operations of Las Leñas, in Argentina, as how they dealt with avalanches at the resort.
Or perhaps you may choose to read the Ski Resort News, Ski Passes News, and the Must-Read Guides to Lech, Zermatt, Courmayeur, Val di Fiemme and Crans-Montana. Coming soon will be the guide to St Anton. Or watch an amazing heli flight over the Mont Blanc Massif. Also see tips on how not to be scammed when booking a ski chalet.
You can also read what’s new at Les Trois Vallées and the last article on what is new at the Tirol ski areas, in Les 2 Alpes, in Cervinia, in La Plagne, in 3 Zinnen Dolomites , in Adelboden, Lenk and Kandertal, in Gstaad, in Chamonix, in Georgia’s Gudauri Resort and in the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn. And how the US Ski Team has chosen Alpe Cimbra to train for the following four ski seasons as their European home. Here is the link to our post on the My Voucher Codes ranking of best European Ski Resorts.
Crested Butte will have a new chairlift to replace Teocalli lift for the 2019/20 ski season. Jay Peak is officially for sale. Another North American resort, Fortress Mountain Ski Resort, is eyeing in opening by 2020.
Another classic resort, such as St Moritz has been in the news for its famous Cresta Run be opened again for women after a 89 years ban.
Also, you can read how Grandvalira will be staying together as one lift ticket company and how they are adding Ordino Arcalis to this offer. Grandvalira is opening now all of its six sectors. And also read how someone tried to sabotage some lifts in Vallnord’s Pal Arinsal. And as if it is starting to be a trend, there were two lifts sabotaged in Passo Rolle, in Val di Fiemme, Trentino. Fortunately they were repaired in record time to open to the public. It seems also that the deadly fire in a Courchevel employee housing building was arson. Uber has launched its service UberSki in some resorts in France, after having done so in the United States. The French Mountains are getting ready to Brexit. You can check an essay of what a No-Deal Brexit will mean for the UK Tourism Industry,.
Also, Mt Hood Meadows was forced to evacuate one lift with 150 skiers and boarders due to a power failure. And the same was the case in a lift with 140 skiers/boarders in Whitefish, Montana. A last one to report was now in Stowe, VT, with more than 150 stuck skiers and boarders that have to wait up to two and a half hours to offload. Cervinia sent a helicopter to rescue 27 in a chairlift. Recently a British skier was killed after suffering a cardiac arrest on a chairlift falling 32 feet to the ground in Méribel resort in Les Trois Vallées. You can see our recent article on how avalanches claimed two lives in Switzerland the past week. And read more what is the real risk of avalanches. Three Germans have been killed by an avalanche near Lech and a fourth is missing. Two were caught in an inbounds avalanche near Kachina Peak in Taos and taken to hospital. 7 were killed as a helicopter and a light aircraft crashed over the Ruitor Glacier near la Thuile in the Italian Alps. Two were killed by an avalanche in St Christoph-en-Oisans in the French Alps. And another one was killed and three injured in an in-bounds avalanche in Crans-Montana.
Or read about the latest investments in Whistler Blackcomb. Or see how Taos is going against the industry trend, and instead of merging with the two biggest oligopolies in skiing at the moment, it goes and buys an airline to get more bums in resort. Or how Jackson Hole is appealing to families and beginners – it is not only a resort for expert skiers anymore. Another great area for families is Stubaital in the Tirol. And a new coming ski area that got funding for its first lift is Skeetawk in Alaska. Courmayeur is opening this season two new trails, one that is 70% steep – not for the faint-hearted! Or read how a group of experienced industry insiders got together to purchase Tamarack Resort and now they’ve started with their major facelift operations. . And how Peak Resorts finalised the acquisition of the resorts of Snow Time. You can also check how Vermont’s ski passes are the most expensive in New England. And talking about Vermont, you can read on how Killington is planning to change its North Ridge triple chair with a fixed-gripped quad.
Also read how one employee of Aspen Ski Co got caught in an avalanche but got out unscathed while scouting terrain for the Aspen Mountain Powder Tours. Or how the a gondola of the new American Eagle lift from Copper Mountain crashed into the snow in a trial run. The resort confirmed that the chondola will be fixed before it’s opening day. Some gondolas got tangled in Hochzillertal. And there was a gas explosion at the Grand Hotel Zermatterhof that injured six, before its opening date.
You can keep up to date on how are the sales for the EPIC and IKON passes are doing here. Read how Emma, the first Digital Mountain Assistant, is launched in Keystone now and will be rolled to eight other resorts this season. Breckenridge and Keystone are one of the resorts with the longest ski season in the United States. Arapahoe-Basin has detangled from its Epic Pass deal. And even read about the new incorporation to the IKON Pass: Valle Nevado. Here is also a post on the South American resorts.
Or you can see the inspiring story of the “Cholitas” – the indigenous Aymara ladies who are attempting to climb the highest peak of the Americas – the Aconcagua at 6,962 meters/22,840 feet.
Also, Rob Katz and his wife Elana Amsterdam donated 2 million USD in grants to support mental and behavioural health programs in ski towns of North America. And see how Aspen Skiing Company released its sustainability report 2018. And also check Aspen’s Give a Flakecampaign. The Audi Power of Four Mountaineering Race is coming back to Aspen. And the ’12 hours Head NonStop’ is going back to Sierra Nevada.
And here is a summary of a report by LISTEX on the State of the UK Snowsports Market. The US had it first National Learn to Ski and Snowboard Day with 6,200 lessons given. You can check which ones are the most expensive ski resorts in the USA. And this is your last chance to collaborate in the crowdfunding effort for the International Report on Snow & Mountain Tourism of Laurent Vanat.
Or check out how now with the EPIC Pass you can ski in Europe, specifically in Les Trois Vallées and the resorts of Skirama Dolomiti in Trentino’s Italy. Or see our review of L’Héliopic Hotel Sweet & Spa if thinking in staying in Chamonix this winter. Or check out the new Snowpine Lodge in Alta, Utah opening late January 2019. And for those that thought that skiing in Whistler was only for the rich and famous, now the new Pangea Pod Hotel offers them a chance to stay in the cheap in the new cool hotel in the middle of Whistler Village. Those going this season to Avoriaz and wanting to be by the slopes, can stay in the pop-up Flying Nest hotel.
Feature Image: Scenics at Squaw Valley Mountain Resort in Olympic Valley, California.Alterra Mountain Company Announces $181 Million in Capital Improvements for the 2019/2020 Winter Season.Follow The-Ski-Guru in Social Media