Category: Ski Industry

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Vail Resorts closes it acquisition of Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort.

Crested Butte. Colorado, photo credit Robb Pennie. Crested Butte is now part of Vail Resorts and is EPIC, with Okemo Mountain Resort and Mount Sunapee Resort.

Vail Resorts closes it acquisition of Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort.

  • The Epic Pass, Epic Local Pass and Military Epic Pass now include unlimited, unrestricted access to Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort for the 2018-19 season
  • Passes for the 2018-19 season are currently on sale, with prices increasing Oct. 7
Okemo resort is one of the resorts sold by the Mueller's to Vail Resorts. Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort are now EPIC.
Okemo resort is one of the resorts sold by the Mueller’s to Vail Resorts. Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort are now EPIC.

Vail Resorts, Inc. (NYSE: MTN) today announced that the Company has closed on its acquisition of Triple Peaks, LLC, the parent company of Okemo Mountain Resort in Vermont, Mount Sunapee Resort in New Hampshire and Crested Butte Mountain Resort in Colorado. The Company purchased Triple Peaks from the Mueller family for a final purchase price of approximately $74 million, after adjustments for certain agreed-upon terms. As part of the transaction and with funds provided by Vail Resorts, Triple Peaks paid off $155 million in leases that all three resorts had with Ski Resort Holdings, LLC, an affiliate of Oz Real Estate.
Continue reading “Vail Resorts closes it acquisition of Okemo Mountain Resort, Mount Sunapee Resort and Crested Butte Mountain Resort.”

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PEAK RESORTS TO ACQUIRE SNOW TIME FOR $76 MILLION

Mount Snow, one of the Peak Resorts bought by Vail Resorts. Photo: Mackenzie.

Peak Resorts to acquire Snow Time for USD 76 Million.

Accretive Transaction Expands Peak’s Northeast Portfolio
with the Addition of Three High-Quality Resorts

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, announced today that it has entered into a definitive agreement to acquire privately-held Snow Time, Inc. (“Snow Time”) for $76 million in total consideration.

Snow Time owns and operates three ski resorts in Pennsylvania: Liberty Mountain Resort, Whitetail Resort and Roundtop Mountain Resort. The three resorts are within driving distance of the Baltimore-Washington D.C. market, which comprises nearly 10 million people, and welcomed more than 600,000 visitors during the 2017/2018 ski season. Snow Time’s resorts offer a combined 65 trails, more than 325 skiable acres, and an average of approximately 700 vertical feet of terrain. Snow Time also operates two 18-hole golf courses, a 115-room hotel and 22,000 square foot conference center at Liberty Mountain Resort, and more than 20 food and beverage locations across its three resorts.

Mount Snow, part of the group of resorts owned by Peak Resorts, who acquired Snow Time recently.
Mount Snow, part of the group of resorts owned by Peak Resorts, who acquired Snow Time recently.

Snow Time generated approximately $50 million in revenue and approximately $11 million in adjusted EBITDA for the twelve-month period ended March 31, 2018, resulting in a purchase multiple of approximately 6.8x, before giving effect to expected operating synergies (a reconciliation from Net Income to Adjusted EBITDA, which is a non-GAAP financial measure, is provided at the end of this press release). The transaction is expected to be completed prior to the beginning of the 2018/2019 ski season,subject to the satisfaction of customary closing conditions.

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The “Engadin airport”-Samedan Regional Airport and Europe’s highest-to be revamped.

The Samedan Regional Airport, "Engadin Airport" is Europe's highest airport. Photo: Samedan Regional Airport.

The Samedan Regional Airport, known as the “Engadin airport” is preparing for its future as a modern non- Schengen regional airport. The existing buildings will be replaced in several stages and the further infrastructure will be expanded. The winning project came from Hosoya Schaefer Architects / Blarer & Reber Architects, and it is now being developed into a construction project that will be executed in phases, to revamp Europe’s highest airport.

Interior of the hangar at the Engadin airport, Samedan Regional Airport, Europe highest's airport. Photo: Samedan Regional Airport.
Interior of the hangar at the Engadin airport, Samedan Regional Airport, Europe highest’s airport. Photo: Samedan Regional Airport.

A first phase of development includes measures to guarantee the operation in the long term by replacing essential business related infrastructure. The “Landside” operating building with terminal, control tower, office space, food services as well as the entire customs and immigration processes is the focus of this phase. To the southwest, new helicopter hangars are being built for Rega and other regional helicopter companies. The execution of the first phase is planned to start from the year 2021.

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IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.

NFL's Denver Broncos to enter in an agreement with the IKON pass for three years.

DENVER, Colo., September 6, 2018 – Alterra Mountain Company’s Ikon Pass and the Denver Broncos are teaming up on an integrated multi-year partnership, making the Ikon Pass the Preferred Ski Pass of Broncos Country.

The partnership is designed to provide Ikon Pass exposure to millions of fans nationwide throughout Broncos Country, a passionate group of fans who follow the team and visit Broncos Stadium at Mile High during each Broncos home game.

The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.
The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.

Creative elements at Broncos Stadium at Mile High will provide a glimpse into Ikon Pass premium destinations and generate visibility for the multi-resort pass product through branding at the Mile High Mountain Village between Gates 4 and 5 and LED in-stadium signage. The partnership also includes website, TV and radio advertisements and activations featuring appearances by Broncos mascot, Miles, cheerleaders and alumni.

“Football season is here and winter 2018-2019 is around the corner, which means it’s the perfect time to announce a partnership between the Ikon Pass and the Denver Broncos,” said Jimmy Huh, Director Media Marketing. “These are two brands with passionate fan support and a natural fit for anyone who is a fan of the Denver Broncos.”

Continue reading “IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.”

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Aspen to “Give A Flake” In New Ad Campaign

wwwMattpowerphotography.com Jan 27, 2017 Aspen Mountain Groomer Shoot Klug, Packey, Tucker, Seth

KSNO News – With its 2018-19 national advertising campaign—Give A Flake—Aspen Snowmass has once again departed from traditional ski resort marketing. Rather than enticing potential visitors to Aspen Snowmass with pictures of blue skies and bountiful snow, the campaign instead invites them to join the ski resort in becoming activists on behalf of climate change and equal rights.

Aspen Snowmass created Give A Flake in conjunction with Karsh Hagan, a Denver-based marketing, design and technology company that worked with Aspen Snowmass to produce 2017-18’s The Aspen Way, laying the groundwork for this year’s campaign.

The Give a Flake campaign that Aspen has launched as a political campaign this season.
The Give a Flake campaign that Aspen has launched as a political campaign this season.

“Our founding vision, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges. That’s why we are taking the bold step of launching the Give A Flake campaign,” says Mike Kaplan, president and CEO, Aspen Skiing Company. “This is not just an advertising slogan, rather it’s an all-out call to action. Collectively, we are a powerful voice, and by using it, we can make a difference.”

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Experience Japan’s renowned deep powder at Niseko United with the IKON Pass.

Niseko Grand Hirafu, part of Niseko United, now with the IKON Pass, making it the third continent under one ski pass.

The Ikon Pass Now Offers Skiers & Riders Access on Three Continents

Ikon Pass holders will now have access to more than 72,000 skiable acres over three continents with the addition of Niseko United, located on Japan’s northernmost island of Hokkaido. Japan is home to some of the planet’s most plentiful and light snow, making Niseko United a bucket list destination for any skier and rider on the hunt for fresh powder.

You can now experience the legendary powder of Niseko United with the IKON Pass.
You can now experience the legendary powder of Niseko United with the IKON Pass.

Niseko United is regarded as Japan’s premier mountain destination and is comprised of four ski resorts located on one mountain – Grand Hirafu, Hanazono, Niseko Village and Annupuri. Famous for the consistency and quality of its snow, Niseko United receives 50+ feet of snowfall every winter with just 7% of water content from crystallized moisture picked up from the Sea of Japan. Multi-million dollar investments in accommodation and infrastructure make Niseko United an excellent destination for families and powder hounds.

Continue reading “Experience Japan’s renowned deep powder at Niseko United with the IKON Pass.”

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IKON Pass announces unparalleled access to Utah with the addition of Solitude Mountain Resort and Brighton Resort

Solitude Mountain Resort - Photo by Solitude Mountain Resort. Alterra Mountain Company to acquire Solitude Mountain Resort in Utah.

Now Offering Five Destinations in Utah with the IKON Pass

Ikon Pass holders now have access to nearly 10,000 acres of terrain in Utah between Deer Valley Resort, Alta, Snowbird, and now Solitude Mountain Resort and Brighton Resort – the most terrain offered in Utah on any season pass.

Earlier this month, Alterra Mountain Company completed its acquisition of Solitude Mountain Resort located in Big Cottonwood Canyon just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort. The mountain offers skiers and riders 77 runs, three bowls, and a vertical drop of 2,030 feet across 1,200 acres, plus some of the most impressive off-piste terrain in the country. The quaint base village offers ski-in/ski-out accommodations along with year-round activities for guests.

Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.
Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.

Continue reading “IKON Pass announces unparalleled access to Utah with the addition of Solitude Mountain Resort and Brighton Resort”

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Vail Resorts closes its acquisition of Stevens Pass Resort in Washington

Cowboy Ridge at Stevens Pass, one of the areas bought by Vail Resorts in its last shopping spree.

Vail Resorts, Inc. (NYSE: MTN) today announced that the Company has closed on its acquisition of Stevens Pass Resort in Washington from Ski Resort Holdings, LLC, an affiliate of Oz Real Estate. The final purchase price, after adjustments for certain agreed-upon terms, was $64 million. Less than 85 miles from Seattle and renowned for its plentiful snowfall, the resort sits on the crest of the Cascade Range within two national forests – the Mt. Baker-Snoqualmie National Forest on the west side, and the Wenatchee National Forest on the east.

Stevens Pass is the last acquisition of Vail Resorts and will be included in the EPIC Pass.
Stevens Pass is the last acquisition of Vail Resorts and will be included in the EPIC Pass.

The 2018-19 Epic Pass, Epic Local Pass, Epic Australia Pass, and Military Epic Pass now include unlimited and unrestricted access to Stevens Pass; the Epic 7 Day and Epic 4 Day Passes now offer seven and four unrestricted days respectively. Additionally, Whistler Blackcomb’s 5 Day and 10 Day EDGE Cards, which are available to residents of Washington State and Canada, allow pass holders to use two of five, or three of 10 days at Stevens Pass or any other Vail Resorts’ owned and operated ski resorts.

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ALTERRA MOUNTAIN COMPANY TO ACQUIRE SOLITUDE MOUNTAIN RESORT IN UTAH

Solitude Mountain Resort - Photo by Solitude Mountain Resort. Alterra Mountain Company to acquire Solitude Mountain Resort in Utah.

Alterra Mountain Company is to acquire Solitude Mountain Resort in Utah.  Alterra Mountain Company announced today that it has entered into an agreement to purchase Solitude Mountain Resort in Utah, which would bring the company’s total to 13 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.



Booking.com


“With its close relationship with Deer Valley Resort, Solitude Mountain Resort is a natural fit for Alterra Mountain Company, and a tremendous addition to our family of destinations. We are especially excited to expand our reach within Utah and offer another ski and snowboard experience in a state known for its exceptional snow and mountain culture,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company.

Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.
Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.

Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain offers skiers and riders 77 runs, three bowls, and a vertical drop of 2,030 feet (619 meters) across 1,200 acres, plus some of the most impressive off-piste terrain in the country. The quaint base village offers ski-in/ski-out accommodations along with year-round activities for guests.

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Colorado resorts’ downhill ski visits down again in 2017-18

Loveland Ski Area - Powder Alliance. Several new resorts join the Powder Alliance for 2018-19 ski season

As per the Denver Business Journal, visits to Colorado resorts’ downhill ski visits are down again in 2017-18, but thanks to the late snowfalls, the numbers were not as bad as feared.

Vail, the renown resorts that gave name to the company that now manages the Epic Pass.
Vail, the renown resorts that gave name to the company that now manages the Epic Pass. Colorado resorts’ downhill ski visits down again in 2017-18.

Colorado Ski Country resorts have received 7.1 million visits to their 24 member resorts, a 2 % drop from the 2016-17 ski season. This was announced on Thuresday at CSCUSA’s annual meeting.



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Vail Resorts Inc (NYSE:MTN)- the operator of Vail, Beaver Creek, Breckenridge and Keystone are not part of CSCUSA and have not announced the figures for its resorts, but said before that overall resorts in North America fell 1.9 % from the previous season.

Continue reading “Colorado resorts’ downhill ski visits down again in 2017-18”