UK ski industry operators and agencies have felt a huge impact by Covid-19 but are optimistic than resorts will open next winter.
A study of UK snowsports industry professionals conducted by Ski Press and Skipedia have revealed the damage that Covid-19 has had on their business and what they believe the future might hold for next year.
Some of the key findings concluded that:
- 82% of companies suffered reduced sales due to the premature end to the 2019-20 season, with two-thirds experiencing lower than usual sales for winter 2020-21 so far.
- Almost 1 in 5 have made staff redundant and a quarter are concerned they could go out of business.
- Although almost all expect ski resorts to open next winter, over 70% expect this to be with social distancing restrictions in place.
With the 2019-20 season cut short, the pressures on UK ski professionals started during March when all Alpine countries started closing ski resorts following the lockdown in Italy. By the middle of March, Austria, France and Switzerland had closed all of its ski resorts and holidays for the rest of the season were cancelled.
60% of winter sports businesses including tour operators and equipment retailers have now furloughed staff members. 17% of respondents have had to make redundancies too.
Whilst 64% are saying they are experiencing reduced sales for next winter, two-thirds expect that it should be ‘business as usual’ this winter, anticipating that they will be able to offer their normal services.
Continue reading “UK ski industry operators and agencies have felt a huge impact by Covid-19 but are optimistic than resorts will open next winter.”